The Welfare Association for the development of Afghanistan

Made in Afghanistan Extented Maa

Narrative description of Project:

The project, capitalizes on the MADE51 model, aims at socioeconomic empowerment of PoC artisans by enhancing their skills and capacities to create high quality products, improve marketing skills, and establish market linkages (domestic and international). This includes (i) establishing artisanal groups (under the self-help-group model) and registering the brand name “Made in Afghanistan (MaA)”, and (ii) support existing “Artisanal Business Center (ABC)”. Specific focus will also be on identifying and establishing partnerships with local and international social enterprises.

Description of actual services provided by your staff within the assignment:
• Enrolling 100 Artisans among returnees, IDPs and host communities in developing market.
• Supporting 100 enrolled poCs with designing, production of products and market linkage oriented small enterprises and entrepreneurships.
• Supporting graduate artisans among returnees, IDPs and host communities to gain access to income generating businesses.
• Supporting 100 Artisans among IDPs and host communities with the provision of CBI/in
• Designing and development of mobile application for POCs products.
• Conducting four national exhibitions to showcase and exhibit POCs products.
• Conducting regular in house exhibitions in Herat and display artisans’ products to boost sales.
• Conducting/ participating in two international exhibitions.
• Training of POCs in product designing, marketing, customer services and business communication.
• Provide pre-school education to POCs children
• Singing of MOUS and partnership agreements with local and international enterprises to boost sales and contribute to POCs income.

The Gallery

Watch some of the beautiful creations of our projects

Targeting the Ultra Poor (TUP) Program

Through the Microfinance Investment Support Facility for Afghanistan (MISFA) funded by the World Bank, WADAN implemented Targeting the Ultra-Poor (TUP) Program in Kunar, Laghman, Kandahar, Kabul, and Nangarhar ProvincesUP provides primarily ultra-poor female-headed households the ability to become food secure and financially solvent. Over a two-year period, participants are taught the needed skills, provided a living stipend, and given productive farm animals to start their chosen enterprise. They receive literacy education and are encouraged to send their children to school. The program also provides financial education; participants are taught banking fundamentals including how to start and maintain savings accounts. WADAN targeted 1000 families in Kunar, 1000 in Laghman, 1500 in Kabul, 1000 in Kandahar, and 3060 ultra-poor female-headed households in Nangarhar provinces.